• Leading Edge: Digital Marketing Summer Sessions 06/05/19

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    Name: Leading Edge: Digital Marketing Summer Sessions 06/05/19
    Date: June 5, 2019
    Time: 8:30 AM - 11:00 AM EDT
    Registration: Sorry, public registration for this event has been closed.
    Event Description:

    Advanced Facebook and Instagram Advertising

    The Chamber is excited to partner with Symposia Labs to offer a discounted cost for this popular training series workshop! 

    This hands-on workshop will look beyond the basics of Facebook and Instagram and instead focus completely on paid advertising campaigns. We'll also show you how to get started with advertising on Facebook. We will explore strategies for creating unique and engaging ads, maximizing ROI, and driving traffic from Facebook to blogs and websites. In addition, you'll learn how to integrate Facebook with your other marketing strategies such as email marketing and Google Adwords

    What To Know Beforehand:
    • How to use a Facebook business page to post content
    • How to access your Facebook ads account
    • The basics of Facebook's ad manager

    Topics We'll Cover:
    • Navigating Facebook Business Manager
    • Facebook advertising set-up needs
      • Pixel (standard)
      • Pixel (custom events)
    • Facebook ad types and use case scenarios
    • Click funnel strategies for B2B and B2C
    • Building and leveraging look alike audiences
    • Building and leveraging custom audiences
    • Cold audiences vs. remarketing
    • Recommendations for ad account setup and naming structure
    • Recommendations for ad spend budgets and benchmarks

    Participants are required to bring a laptop or tablet to this session for a hands on learning experience. Please know there are limited electrical outlets available, so please bring your fully charged device to this session. 

    Learn more about the presenter, Tim Haines!

    Timothy Haines is the founder of Symposia Labs. Based in Holland, Michigan, Symposia works to provide digital marketing strategy and execution for small to mid-sized businesses. Timothy utilizes his expertise and passion for digital communication to help organizations optimize their brands and thrive.

    Event Sponsors:

    Event Sponsor

    Small Business Finance Partner

    West Coast Chamber of Commerce  - Learning Lab 
    272 E 8th Street
    Holland, MI 49423

    Parking is available in lot 61 of the DeVos Fieldhouse across 9th Street behind the Chamber building.
    Date/Time Information:
    Wednesday, June 5 ~ 8:30 am to 11:00 am
    Contact Information:
    Colleen Schipsi
    $55 member 
    $75 non-member 

    Cancellations not received 48 hours prior to event will be charged.
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