• Leading Edge: Digital Marketing Summer Sessions 08/07/19

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    Name: Leading Edge: Digital Marketing Summer Sessions 08/07/19
    Date: August 7, 2019
    Time: 8:30 AM - 11:00 AM EDT
    Registration: Sorry, public registration for this event has been closed.
    Event Description:

    Mastering CRM and Email Marketing

    The Chamber is excited to partner with Symposia Labs to offer a discounted cost for this popular training series workshop! 

    Curious what CRM stands for? 
    Customer Relationship Management (CRM) software is a tool to organize your customer's contact information and keep track of your relationships with customers, clients, and other contacts. Think an updated version of a Rolodex.

    Topics that we'll cover:
    • Recommended CRMs based on company size and needs
    • Syncing your CRM with your email marketing platform
    • Cleaning, organizing, and maintaining your email list
    • Tips for creating an email marketing strategy
    • Designing a customized HTML template
    • Ideas for email drips and email automation
    • Ideas for other email marketing campaigns
     What you should do ahead of time:
    • Learn what CRMs do 
    • Become familiar with the purpose of an email marketing platform
    • Figure out where your email list and how it is organized 
     What you should bring:
    • Your login information
    • Your marketing plan
    • Information about your target audience
     What you'll leave with: 
    • A better understanding of how to create an advanced email marketing plan that leverages the power of your CRM to build automated and manual email campaigns

    Participants are required to bring a laptop or tablet to this session for a hands on learning experience. Please know there are limited electrical outlets available, so please bring your fully charged device to this session. 

    Here's what people had to say about attending this event: 

    "Really appreciated the new concepts and ideas that were discussed. Feel like I have some new things to work on that will help us grow our customer base! Thank you!!!"
    "Tim and Symposia were extremely helpful with providing digital marketing information to an individual who is inexperienced in the field."
    "I really appreciate the pre-training 'homework' to be able to come to the training and hit the ground running knowing what the expectations were."

    Learn more about the presenter, Tim Haines!

    Timothy Haines is the founder of Symposia Labs. Based in Holland, Michigan, Symposia works to provide digital marketing strategy and execution for small to mid-sized businesses. Timothy utilizes his expertise and passion for digital communication to help organizations optimize their brands and thrive.

    West Coast Chamber of Commerce  - Learning Lab 
    272 E 8th Street
    Holland, MI 49423

    Parking is available in lot 61 of the DeVos Fieldhouse across 9th Street behind the Chamber building.
    Date/Time Information:
    Wednesday, August 7 ~ 8:30 am to 11:00 am
    Contact Information:
    Colleen Schipsi
    $55 member
    $75 non-member

    Cancellations not received 48 hours prior to event will be charged.
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