Leading Edge: Marketing Strategically 02/21/18Name: Leading Edge: Marketing Strategically 02/21/18Date: February 21, 2018Time: 8:30 AM - 11:00 AM ESTRegistration: Sorry, public registration for this event has been closed.Event Description:Do you ever feel like you're just throwing mud against the wall with your communication and marketing strategies? Confused on what message to send and how to send it? Not getting the response you’d like from mailers and Facebook posts? In this workshop we’ll explore how to overcome these challenges and think strategically about how to determine, and effectively engage, your target audiences. We’ll explore topics like branding, messaging, digital marketing, social media, and much more using a proprietary five-step strategic process developed by Rob Stam and implemented by his company, Navigate.
Rob Stam Bio:
A 20 year veteran of business ownership and consulting, Rob is a published author, organizational strategist, and advisor to multiple businesses and business leaders. He is the co-founder and President of Navigate, and a partner in multiple ventures in a variety of industries. His client list includes over 200 companies and non-profit organizations ranging from single person start-ups to mid sized corporations and non-profit organizations.
Rob rebuilt his career in 2008 after recovering from a business failure and bankruptcy. The lessons learned form that, and in the years since, serve as a platform for transparent teaching based on real world experience about what truly creates success in business ownership and leadership.
Jami Winstrom Bio:
Jami is a data wizard, but it is her mantra that data without context is meaningless. Her passion is simply not to just strategize in the digital space on behalf of her clients, but to truly take the time to get to know them and their brand personally in order to make the best data-driven assumptions for their business goals. Digital marketing is not a one-size-fits-all approach. She has extensive knowledge and experience in the digital landscape, working within the B2B and B2C environments. As a digital marketing professional, her primary focus is on inbound strategy and paid search. Jami is also an expert in using social media as a critical part of her client's overall marketing strategy.
Jami earned her BA in English from GVSU and is a proud member of Sigma Tau Delta. She earned her MS in Digital Marketing from Eastern Tennessee State University, where she learned from leading brand managers, marketers, and strategists from companies including, Cardinal Path, Adobe, Nilsen, Supercell (Clash of Clans), and more. Jami is also Hubspot certified in Inbound Marketing.
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