Linking All of Your Platforms with a Cohesive Content Strategy:
Lessons Learned from Trying to Do It All
Please join us as we welcome presenter, Caroline Monahan, Director of Marketing and Communications at the Michigan West Coast Chamber of Commerce.
Why are you posting a piece of content or an advertisement? As the marketing people in our organizations, we’re often pressed to post things constantly on social and digital media just for the sake of generating content. Or to send out multiple emails to coerce people to our websites. Or to make yet another video. Sound familiar? This can lead to a disjointed marketing message that doesn’t communicate your brand and doesn’t have the impact you’d hoped for.
I’ll share the Chamber story of how we’ve moved from a reactive to a proactive marketing approach to address sales, engagement, and event marketing. It’s been two years of getting everyone in our organization on the same page as far as thinking strategically about our message, and it’s led to making wiser decisions about what content to produce, how to produce it on a budget, and how to scale it across multiple platforms.
If you’re tired of using reactive marketing tactics that make you feel like you can never catch up, it’s time to get a handle on your messaging and put together a marketing campaign that customers can recognize and respond to across all of your platforms. The way to start is with the WHY.