• Michele DeSelms Returns to West Michigan Television

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    January 16, 2020
    Grand Rapids, Mich., 1/14/2020 – WOOD TV8 is excited to announce a familiar face will be returning to your screens, Michele DeSelms will become the Community Strategy Manager at WOOD TV. This is an important role that includes the Connecting with Community brand and partnerships, as well as non-profit alliances and community outreach projects. DeSelms will help shape the future of the community engagement opportunities with coverage both on-air and on-line. 

    Michele DeSelms made West Michigan her home in 1998 to help launch the first 10:00PM newscast at WXMI. There she became the primary anchor for 18 years. Prior to that she anchored in Columbus, Rockford, IL, and Lexington, KY. Most recently DeSelms worked with Mattawan Public Schools, Michigan Department of Corrections, Amway Corporate, River Bank Run, Kids’ Food Basket Ready to Run and more in helping to present their stories on social media. 

    "What an amazing opportunity to work with a great team, at a legacy station that is so committed to the community,” said DeSelms. “West Michigan has been my home for the past two decades, and I love connecting with people, and sharing their stories. I'm looking forward to this exciting new adventure!" 

    “WOOD TV has an outstanding legacy of community service and engagement in West Michigan.” Julie Brinks, General Manager, stated, “Michele is the perfect individual to bring her broadcasting experience and passion for community to the role at a time when the industry is rapidly evolving. Her leadership will enable us to create conversations and partnerships that can bring positive impact and understanding within our diverse communities through the power of local media.”

    WOOD TV8 is excited to welcome Michele DeSelms and her love for the community. Her first day was January 13th.

    Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 197 television stations and related digital multicast signals reaching 115 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv. 

    Nexstar Digital is powering performance media with access to proprietary inventory, first party data, technology and creative. Nexstar Digital is a wholly owned subsidiary of Nexstar Media Group, Inc. Nexstar is one of the largest Media companies in the US and is dedicated to delivering results for our clients, Nexstar Digital bringing unique audiences at scale to OTT and digital. At the core, Nexstar Digital owns the critical data needed to drive measurable results. Understanding the value of creative to campaign performance, Nexstar Digital also brings its heritage in award winning content to delivered tailored advertising creative that helps brands succeed. Combined with direct publisher integrations, creative services, and proprietary data science solutions, we drive performance for our advertisers and publishers. Nexstar Digital is headquartered in Irving, TX with major tech hubs in Austin, Los Angeles, New York City and Boston. 

    Kurtis Kaechele, Marketing Director
    (616) 456-8888

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