• Now for the Next Fund Created for Future Economic Opportunity

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    August 23, 2019
    8/22/19 // ZEELAND, MICH –Lakeshore Advantage and the Community Foundation of the Holland Zeeland Area (CFHZ) announced today the completion of fundraising efforts and the new fund advisory committee for the Now for the Next Fund. Through the generous investment of 40 individuals and businesses nearly $1.7 million was raised to seed this economic catalyst fund.
    Today, the Now for the Next advisory committee held its first meeting.  The committee agreed the priority of the fund will continue to be funding strong economic development operations currently led by Lakeshore Advantage.  Other potential areas of investment opportunity include talent development and attraction, community revitalization, education and advanced infrastructure.  
    This new fund serves as a replacement for the Holland Economic Development Corporation (HEDCOR) Fund that helped invest in and sustain economic development efforts over the past 10 years. The HEDCOR Fund created in 2008 with a $1.4 million gift from proceeds of industrial land sales had almost been depleted. The Now for the Next fundraising campaign was designed to ensure this critical funding element continued.
    “It is exciting to see the hard work and legacy of HEDCOR live on in Now for the Next,” said Bret Docter, Chair of the Now for the Next Advisory Committee. “The economic impact Now for the Next will reverberate in the years to come.”
    The Holland Economic Development Corporation dissolved in 2007, creating the HEDCOR Fund through CFHZ. This fund has provided operations support to Lakeshore Advantage since 2008. In addition, this fund seeded the launch of the Michigan State University Bioeconomy Institute, New North Center for Innovation and Design and Holland Smart Zone.
    “Community support is an invaluable tool that elevates a community’s ability to be ready to support future development,” said Jennifer Owens, President of Lakeshore Advantage. “This committee is a testament to that support and the outlook for the City of Holland is brighter because of it.”
    The Now for the Next Advisory Committee Members include:
    -Scott Brooks, Brooks Capital Management
    -Jane Clark, Michigan West Coast Chamber of Commerce
    -Garth Deur, Community Advocate
    -Bret Docter, Property Quest
    -Paul Doyle, Coastal Container
    -Jeff Elhart, Elhart Automotive Campus
    -Craig Hall, Lee Shore Enterprises
    -Brad Haverkamp, Chemical Bank
    -Ron Lewis, Spectrum Health Zeeland Community Hospital
    -Sarah Lilly, Five Star Lakeshore
    -Bruce Los, softArchitecture
    -Scott Lubbers, Fifth Third Bank
    -Haans Mulder, Cunningham Dalman, PC
    -Nick Nykerk, Lakewood Construction
    -Jennifer Owens, Lakeshore Advantage
    -Scott Spoelhof, Bayside Capital Management
    -Kelly Springer, Metal Flow Corporation
    -Ross Vande Wege, Techno-Coat, Inc.

    “The Now for Next Advisory Committee is staged to help usher in a new generation of economic vitality to West Michigan,” said Scott Lubbers, Lakeshore Market Executive of Fifth Third Bank. “Fifth Third Bank is happy to invest in a fund that will continue and grow this community, bettering the lives of all affected.”
    To learn more about the fund and how to invest, contact the Community Foundation of the Holland Zeeland Area.
    About Lakeshore Advantage
    Lakeshore Advantage is a non-profit, local economic development organization started in 2003 by forward-focused business and community leaders to ensure current and future generations have good paying jobs in a vibrant economy. Lakeshore Advantage assists primary employers, from startups to large world-class corporations. Lakeshore Advantage recently announced expansion of their service area to include Allegan County in addition to assisting Ottawa County primary employers.
    In 2018, Lakeshore Advantage supported 27 business growth projects, resulting in $235 million in private investment and more than 750 new jobs. More at www.lakeshoreadvantage.com.

    Kelsey Sivertson, Communications Associate
    (616) 772-5226

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