• Over 600 Women to Attend Girlfriends Weekend in Downtown Holland This Friday Through Sunday

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    February 28, 2019
    Holland, MI – Downtown Holland, West Michigan’s premier shopping and dining destination, is pleased to announce that over 600 women from across the Midwest have already registered to attend this year’s Girlfriends Weekend event, scheduled for Friday, March 1 – Sunday, March 3.
    During this three-day event, women are invited to celebrate their friendships as they shop, wine, dine and indulge in Downtown Holland. Registration for the event is $65 per person, which includes a swag bag stuffed with goodies, a coupon book full of savings to Downtown Holland shops and restaurants, fun hands-on activities at participating merchants, the chance to win great giveaways, a pub crawl, Sunday brunch buffet and more.

    “We are thrilled to be hosting our largest Girlfriends Weekend ever this year” said Downtown Holland Marketing Coordinator Kara de Alvare. “After a decade of hosting the event, it’s safe to say that the word is definitely out! We look forward to welcoming back our repeat attendees and we can’t wait to show off everything Downtown Holland has to offer to those women who are joining us for the first time ever.”
    Girlfriends Weekend officially kicks off on Friday, March 1. Attendees can enjoy a complimentary mimosa at the Courtyard Marriott Hotel while checking in for the weekend and picking up their name badges, swag bags, Girlfriends Weekend brochure, event tickets and brunch voucher. Then from 5:00 pm – 8:00 pm, attendees are invited to attend the annual Ready, Set…Shop event!  During this open house-style event, attendees can enjoy complimentary refreshments at participating businesses while they get an early start on their shopping…or simply create their wish list for the rest of the weekend!  At each participating store, women can also enter for a chance to win a $25 gift card of a gift valued at $25 or more.
    On Friday night from 8:00 pm – 11:00 pm, women are invited to the Girlfriends Weekend pub crawl! Big E’s Sports Grille, the Curragh Irish Pub, Hops at 84 East, New Holland Brewing, Our Brewing Company and Waverly Stone Gastropub will each feature live music and Girlfriends Weekend drink specials during the event. No cover fee applies for attendees and a cash bar will be available at each participating bar and restaurant.
    Saturday, March 2 begins with a delicious breakfast and fashion show at the Haworth Inn and Conference Center. This high-energy style show will highlight the latest spring collections of clothes, shoes, jewelry and other accessories that can only be found in the boutiques of Downtown Holland. Tickets to the breakfast and fashion show are just $15 each with a Girlfriends Weekend registration.
    The rest of Saturday is free for attendees to shop till they drop, wine and dine at a number of pubs and restaurants and indulge in manis, pedis, massages and more at close to 45 participating businesses. Attendees can also participate in a number of free in-store activities, including mini makeovers, wine tastings and more. A number of classes will also be available for a small additional fee, including cooking demonstrations and a high tea, among others.
    On Saturday night, Girlfriends Weekend will host an 80’s Party at the newly renovated Holland Civic Center Place, featuring live music by 80’s cover band, Trixy Tang, a free photo booth fun party favors and a cash bar. Tickets to the 80’s Party are an additional $10 each.
    Girlfriends Weekend will conclude on Sunday, March 3 with a brunch buffet at Alpenrose Restaurant. Women will dine on a wide variety of breakfast and lunch entrees, soups, salads, desserts and more before heading out to make their last minute purchases and returning home. Brunch reservations must be made in advance when registering for Girlfriends Weekend.
    A few spots still remain open for the event, with advance registration for Girlfriends Weekend is required online at www.girlfriendsweekend.org. While overnight accommodations are not included in the Girlfriends Weekend registration price, room blocks have been reserved at Downtown Holland hotels, including at the premier hotel sponsor, Courtyard Marriott. Room blocks are also available at the CityFlatsHotel and the Haworth Inn and Conference Center, all located within walking distance to all Girlfriends Weekend events and activities. Visit the hotel page on the Girlfriends Weekend website for details on how to make your reservation.
    Girlfriends Weekend is also proudly sponsored by the Courtyard Marriot, Hops at 84 East, Muriel’s Intimate Apparel and Signature Surgical Arts and Med Spa, with in-kind support from Alpenrose Restaurant, Blu Veranda, Haworth Inn and Conference Center, Holland Civic Center Place, Holland Litho, the Holland Visitors Bureau and Women’s Lifestyle Magazine. For more information on Girlfriends Weekend, visit www.girlfriendsweekend.org or contact the Downtown Holland office by phone at 616.796.1210 or via email at info@girlfriendsweekend.org. 
    Kara de Alvare, Downtown Marketing Coordinator
    (616) 796-0472

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