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West Coast Chamber Unveils New Brand Identity

For Immediate Release

August 22nd, 2025

 

PRESS RELEASE

 

Contact: Emmy Riemersma

Marketing Coordinator

Michigan West Coast Chamber of Commerce

65 E 7th Street Suite 300, Holland, MI 49423

616.392.9634 | emmy@westcoastchamber.org

www.westcoastchamber.org

 

West Coast Chamber Unveils New Brand Identity

Holland, MI – The Michigan West Coast Chamber of Commerce is excited to unveil a refreshed brand and logo. This new identity reflects who we are today and where we’re headed tomorrow. We’re still your Chamber, but with a bold look that captures the tidal wave of positive impact we’re creating as a Catalyst, Convener, and Champion for the business community.

The decision to rebrand comes during a time of exciting changes for the Chamber. When the starburst logo was first introduced in 2012, following the merger of the Holland and Zeeland Chambers, it was selected largely because of what it wasn’t. It had to be something vastly different from the logos of both Chambers. More than a decade later, the Chamber recognized the need for an identity that is more intentional, inspiring, and aligned with its trailblazing spirit.

To bring the vision to life, the Chamber partnered with local marketing agency 2 Fish Company. Over the past several months, their creative team collaborated closely with the Chamber team to design a brand identity that mirrors the Chamber’s evolving role and positive impact across West Michigan.

“Our new brand is more than a new logo—it’s a symbol of the momentum our members have helped us build. It reflects the bold, trailblazing approach we’re taking to strengthen our business community. We are grateful for the support of our members and excited to continue leading with purpose, creativity, and collaboration,” said President & CEO Jodi Owczarski.

The refreshed identity will begin rolling out across Chamber programs, media, and communications this fall, including the unveiling of the Chamber’s future home currently under development.

About the Michigan West Coast Chamber of Commerce:

The Michigan West Coast Chamber of Commerce serves over 1,234 member businesses and their 80,000 employees in the Holland and Zeeland areas. As a Catalyst, Convener, and Champion, the Chamber connects member businesses to the resources they need to be successful. The Chamber has been recognized with the U.S. Chamber’s prestigious Five Star Accreditation. Less than 1% of chambers in the country receive this distinction. The Chamber is proud to be named a 2025 Chamber of the Year by the Association of Chamber of Commerce Executives (ACCE). Learn more by visiting www.westcoastchamber.org.

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